Strategy. Intelligence. Growth. Numbers. Alerts. Leverage.
Get your nights back. Six AI agents catch the signals your business is sending. Numbers, socials, suppliers, inbox. One thing to fix each morning, before you open.
The Founding 50: lock $99/month for life. Beta lands late July.
Not ready? Run the free 5-minute Profit Audit →
Sound Familiar?
Busydoesn'tmean profitable.
Your business is screaming signals at you every day. Supplier hikes. Roster blowouts. Margin erosion. You can't hear them because you're too busy making coffee.
You're bleeding on labour
Target: under 28%
That quiet Tuesday arvo shift costs you $127 every week. You won't find out until the BAS comes.
Your pour cost is eating your margin
Benchmark: 28-32%
You made 847 coffees last week. A supplier price rise this morning changes what every one of them earns. SIGNAL shows the menu impact and the counter-move the same day.
17 invoices you haven't checked
If you catch it at all
Your suppliers bumped prices last month. You missed it. That's $3,200 a year you'll never see again. They count on you being too busy.
You haven't posted in 12 days
Your competitor: 4.2/week
The cafe down the road posts every day. Their tables are full at 10am. Yours are half empty. You know you should post. But when?
The work keeps stacking up. The numbers keep hiding. SIGNAL finds them for you. Every morning. Before you open.
The Fix
What if you had a team?
Not more staff. Not more software. Six AI agents that catch every signal in your business. Numbers, margins, socials, inbox. Every day. Before you wake up.
Sierra
Pocket CEO
Your daily briefing. Priorities, risks, and what to do first. Before you open.
Iris
AI Brain
Connects every data point. Spots patterns. Learns your business every single day.
Gaia
Social & Marketing
Plans your content, schedules posts, tracks what your audience cares about.
Nova
Pocket CFO
Reads your P&L, tracks margins, flags cash problems before they hit.
Atlas
Ops Manager
Tracks labour to the hour, monitors suppliers, keeps the machine running.
Luna
Chief of Staff
Triages email, manages calendar, tracks follow-ups, handles the admin.
SIGNAL connects to your tools, reads your numbers overnight, and tells you what matters before you open. No setup. No dashboards. Just answers.
SIGNAL AI
Plus MYOB, QuickBooks, Outlook, Employment Hero, LinkedIn, DoorDash and more. 23+ and counting.
The Brain
One brain. All your data.
SIGNAL connects to every tool you use and builds a living model of your business. It doesn't just report numbers. It understands patterns, spots anomalies, and learns what matters to you over time.
Learns your patterns
Seasonal trends, peak hours, top sellers
Cross-references everything
POS + accounting + roster + weather
Gets smarter every day
Compounding memory across all your data
Your Morning Briefing
Know before you open.
Not after it's too late.
6am daily briefing before you start
Revenue, GP%, labour, waste at a glance
Your #1 priority for the day, every day
Stock and cash alerts before problems hit
Growth plays from 670+ mentor frameworks
Thursday 5 June
Morning, Sarah
Health Score
+4 vs last week
Today P&L
$847
+12% vs Thu avg
#1 Priority
SAVE $127Cut Saturday roster by 1 staff
Labour hit 34% last Sat. Target: 28%
Revenue
$2,847
↑ +8%GP%
68.4%
↑ +2.1%Cups Sold
312
↑ +14Labour %
31.2%
↓ +1.8%Milk delivery confirmed for 7am
Sugar supplier price up 4.2%
Instagram reel hit 8.2K views
Meet Your Team
Six specialists. One app.
Each letter in SIGNAL is an agent working for your business. They read your data, catch the signals you'd miss, and tell you what to do. Every single day.
Sierra
Pocket CEO · Strategy
“I see the big picture so you don't have to. Daily briefing. Weekly plays. One clear priority. Every morning.”
Iris
AI Brain · Intelligence
“I connect to every tool you use and build a living model of your business. Patterns. Anomalies. Predictions.”
Gaia
Social & Marketing · Growth
“I plan your content, schedule your posts, and track what your audience actually cares about.”
Nova
Pocket CFO · Numbers
“I read your numbers before you open. You'll know your margins before your first customer walks in.”
Atlas
Ops Manager · Alerts
“I track every hour, every invoice, every supplier. Nothing slips past without you knowing first.”
Luna
Chief of Staff · Leverage
“I handle the noise so you can handle the business. Email, calendar, follow-ups. Done.”
Strategy. Intelligence. Growth. Numbers. Alerts. Leverage. That's SIGNAL.
Connects To Everything
Your tools. One brain.
SIGNAL reads from the systems you already use. No data entry. No exports. It just knows.
23+
integrations
1-click
connect
0
data entry
Xero
MYOB
QuickBooksSquareShopifyLightspeedStripeGmail
OutlookGoogle CalendarSlackXeroMYOBQuickBooksSquareShopifyLightspeedStripeGmailOutlookGoogle CalendarSlackXeroMYOBQuickBooksSquareShopifyLightspeedStripeGmailOutlookGoogle CalendarSlackInstagramTikTokFacebook
LinkedInWhatsAppGoogle ReviewsDeputy
Employment HeroUber Eats
DoorDashBank Feeds
SuppliersInstagramTikTokFacebookLinkedInWhatsAppGoogle ReviewsDeputyEmployment HeroUber EatsDoorDashBank FeedsSuppliersInstagramTikTokFacebookLinkedInWhatsAppGoogle ReviewsDeputyEmployment HeroUber EatsDoorDashBank FeedsSuppliersIf it has an API, SIGNAL connects to it. Custom POS, internal tools, niche platforms.
What You Get
$61,000 in value. From $99/month.
We added up what it would cost to hire people or buy software to do everything SIGNAL does. Then we made it accessible for every operator.
Daily AI Business Briefing
What a fractional CFO charges for weekly reviews
Profit & Loss Diagnostics
Automated P&L analysis and bottleneck detection
Staff & Roster Optimization
Labour cost tracking and scheduling intelligence
Growth Strategy Playbook
670+ mentor frameworks applied to your numbers
Product & Pricing Optimizer
Know your best sellers and hidden margin
Supply Chain Alerts
Never run out of stock unexpectedly again
Document Generator
Staff letters, invoices, reports in seconds
AI Business Partner (Chat)
Ask anything. Get answers from your data.
Social Media Manager
Pull insights from Instagram, TikTok, Facebook. Schedule and plan content.
Chief of Staff / EA
Email triage, calendar, task delegation, follow-ups. Never drops a ball.
Review & Reputation Monitor
Every Google review flagged and analyzed
Local Market Intelligence
Know what competitors charge and what works nearby
Network Benchmarks
Compare anonymously against other operators
Total Value
$61,000/yr
SIGNAL
From $99/mo
Starter
$99/mo
Briefings, scorecard, and chat
Growth
$199/mo
Full team + socials + integrations
Operator
$299/mo
Everything. Multi-site. Priority.
$61,000 worth of tools. One app. The Founding 50 lock $99/month for life. 50 spots, then launch pricing applies.
The Alternative
Or you could hire 7 people.
Nobody actually hires all seven. You just go without, and do it all yourself at midnight. That's the real cost. SIGNAL covers the lot, without the salaries, the management overhead, or the sick days.
Salary figures are indicative Australian market rates for comparison only. SIGNAL supports these functions, it does not replace professional advice. Full disclaimer
By The Numbers
The engine behind 
SIGNAL is backed by a 75+ agent AI ecosystem, 670+ mentor frameworks, and a brain that learns your business every single day.
0+
Mentor Frameworks
0+
AI Agents
0+
Integrations
0am
Daily Briefing, Every Day
A Day With SIGNAL
Value arrives without logging in.
SIGNAL works while you sleep. By the time you have your first coffee, your business partner already knows what matters today.
SIGNAL pulls yesterday's numbers from Xero, Square, and your socials. You're still asleep.
Briefing hits your phone. Score: 82. Yesterday made money, labour crept up, and your Saturday reel did 12K views. Ten seconds to read.
#1 Thing Today: adjust the Saturday arvo roster. Saves $127 this week.
First coffee. You already know where you stand today, before a single customer walks in.
Alert: a supplier invoiced 4% above last order. SIGNAL shows the hit to your menu margins and drafts the query before opening.
3 Instagram posts drafted from your top-performing content. You approve one. It publishes at 12:30.
Push notification: 'Morning rush 8% above average. Nice one.'
Inbox triaged while you ran service. Invoices filed in Xero, a Google review flagged with a reply drafted, junk gone. You never opened your inbox.
Daily close. Score moved from 82 to 84. Roster change saves $127. Supplier call saves $43.
Home for dinner. Laptop stays shut. Tomorrow is already queued and the week is on track. That's the point: you got your night back.
That's a typical day. Every day. Imagine what a year of this does.
Before & After
Running a business without vs with SIGNAL
You close up at 9pm. You check the numbers on Sunday. You find out things went wrong a week ago. That's reactive. SIGNAL makes you proactive.
Without SIGNAL
- Check the books quarterly. If you remember.
- Guess if you made money today
- Find out labour was 35% when the accountant calls
- Run out of milk on a Saturday
- Supplier hikes prices. You don't notice for 6 weeks.
- Post on Instagram when guilt hits
- Inbox full. Follow-ups forgotten. Reviews ignored.
- Sunday night stress: did the week work?
- Make every decision on gut feel
With SIGNAL
- Know if yesterday was profitable before you open
- Labour cost tracked to the hour. Flagged the second it drifts.
- Reorder alert hits your phone before you run out
- Supplier price change caught on the day it happens
- 3 Instagram posts drafted. Approve in one tap.
- Inbox triaged. Invoices filed. Complaints flagged.
- Weekly play from a proven business framework
- Sunday morning: your week scored, next week planned
- Every decision backed by your actual numbers
Built For You
Pick your business. Watch it adapt.
SIGNAL shapes itself around your industry. Same six agents. Different playbook.
Cafe / Restaurant
Where SIGNAL was born. Where it hits hardest.
You open at 5am, close at 9pm, and do the books at midnight. Labour is 35%. COGS is a guess. You haven't posted on socials in two weeks.
Same six agents. Trained for your industry.
Use Cases
What this looks like on the ground.
The 6am pour cost catch
A cafe owner opens her briefing with her flat white. A supplier lifted prices overnight, and SIGNAL has already mapped what it does to every item on her menu, with the two price tweaks that absorb it. She acts before the lunch rush, not at BAS time.
The dead stock flush
A retailer's Friday briefing shows 14 SKUs that haven't moved in 60 days, tying up $6K. SIGNAL drafts the clearance posts and suggests the bundle. Cash comes back off the shelf before the next order lands.
The quote that stopped leaking
A sparkie's job costing shows materials creeping 9% since his last price list update. SIGNAL flags which quotes are underwater before he sends the next one. One number change protects the whole month.
Illustrative scenarios showing how SIGNAL is designed to work. Real partner case studies will live here after launch.
The Roadmap
Where we're going. And when.
We're building in public. Beta lands late July, and the full platform ships by the end of the year. Every phase adds more power to your pocket.
Beta
- Daily briefing
- Profit scorecard
- AI chat
- Social analytics
V1 Launch
- Team management
- Growth plays
- Chief of Staff
- Content scheduler
V2 Scale
- Multi-site dashboard
- Network benchmarks
- Full EA mode
- Voice assistant
V3 Platform
- Marketplace
- Custom integrations
- Franchise mode
- Predictive AI
The Founding 50 get in first. Lock $99/month for life and we'll reach out before beta opens in late July.
Questions. Answers.
Everything you want to know about SIGNAL. If your question isn't here, register and ask us directly.
How much does SIGNAL cost?
Plans start at $99/month for Starter (daily briefings, scorecard, AI chat). Growth is $199/month with full team, socials, and all integrations. Operator is $299/month for everything including multi-site and priority support. The first 50 founding members lock $99/month for life.
Do I need to be tech-savvy?
No. If you can read a text message, you can use SIGNAL. Your daily briefing hits your phone at 6am. The app is designed for someone mid-service with coffee grounds on their hands. You need 10 seconds.
What POS systems do you support?
Square, Lightspeed, and Shopify at launch, with more coming monthly. If your POS has an API, we can connect it. Talk to us.
How is this different from Xero reports?
Xero tells you what happened three weeks ago. SIGNAL tells you what to do about it right now. We read your Xero data, cross-reference it with your POS, roster, and socials, and give you one thing to fix today. Not a report. An action.
What if I don't use Xero?
We're starting with Xero and MYOB. If you use something else, register interest and tell us. We're building integrations based on demand.
Is my data safe?
Your data is isolated in its own encrypted container. We never share individual business data. Network benchmarks are fully anonymized. We're obsessive about this.
How does the social media manager work?
SIGNAL pulls your analytics from Instagram, TikTok, and Facebook. It tells you what's working, suggests content ideas based on your top performers, and can schedule posts. You approve everything. It just does the legwork.
What do you mean by 'Chief of Staff'?
SIGNAL triages your email, manages your calendar, tracks tasks and follow-ups, and delegates to your team. Think of it as an EA that never forgets, never sleeps, and costs nothing. It handles the admin so you can run the business.
When does it launch?
Beta lands late July 2026, and the full platform ships by the end of 2026. Register interest to get in first and lock in early pricing.
Powered By
Claude AI
Intelligence
Cloudflare
Infrastructure
Firebase
Real-time Data
Next.js
Interface
Built Different
Not another dashboard. An operating system.
Dashboards give you data. SIGNAL gives you decisions. It's the difference between seeing a problem and having the fix in your hand.
Push, Not Pull
Value arrives without login. Morning briefing at 6am. Alerts when things break. The app is the fallback, not the requirement.
Compounding Memory
SIGNAL remembers every conversation, every pattern, every preference. It gets smarter about YOUR business every single day.
Actions, Not Reports
Don't tell me there's a problem. Generate the fix. The staff letter. The social post. The roster change. Done in 2 minutes.
Your Chief of Staff
Email triage, calendar management, task tracking, follow-ups, delegations. The EA you always wanted but could never afford.
10-Second Readability
Every screen, one job. One score. One action. No scrolling through charts to find the answer. Numbers are heroes.
Built By An Operator
Not by a VC-backed team that never worked a service. By someone who failed a business because the numbers weren't there.
Why SIGNAL Exists
Most small businesses don't fail because the owner was lazy. They fail because the owner was buried.
25 years in hospitality. I've opened venues. Closed them. Watched good operators go under because they were too deep in the day-to-day to see the numbers slipping.
That was me. I didn't miss the red flags because I wasn't paying attention. I missed them because I was making the coffee, running the floor, fixing the roster, and checking the books at midnight. By the time I saw the problem, it was already a crisis.
So I built the thing that should have existed.
SIGNAL reads every number in your business, every day, before you wake up. It catches supplier price hikes the day they happen. It tells you which staff shifts are bleeding money. It drafts your social posts, triages your inbox, and generates HR documents on the spot. It gives you real-time growth strategies based on the same frameworks that built billion-dollar companies.
This isn't a dashboard you'll never log into. It's a team that works while you sleep. And it exists for one reason: so no operator ever has to lose a business they could have saved.
Jos Whettingsteel
Founder, SIGNAL. 25 years in hospitality.
The moments it's built for.
The things that happen every week in every venue. The things nobody catches until the BAS arrives. Numbers shown are typical operator benchmarks; your saves will be your own.
The 9pm Panic
You lock up. You're exhausted. You think: did we actually make money today? SIGNAL already told you at 6pm. Score: 84. You're fine. Go home.
The Saturday Save
SIGNAL flagged your Saturday arvo roster was $127 too heavy. You adjusted. That's $6,600 a year. From one alert.
The Price Creep
A supplier bumped prices mid-month. SIGNAL caught it day one, showed you exactly what it does to each menu item, and gave you the counter-move before it cost you anything.
Projected outcomes based on framework modelling. Real results coming with beta.
Stopguessing.
Startknowing.
Your numbers. Your socials. Your inbox. Your staff. One app. Just answers.
Operators are already on the list. The Founding 50 closes at 50.